Jon Loomer, a highly respected authority on Facebook marketing, published a blog post at the end of last year titled “Why Our Obsession with Facebook Page Post Reach is All Wrong“. While I often find Jon’s insights helpful, I was slightly annoyed by the above article when I first read it. Initially, I let it slide. However, since then, Jon has been republishing the same blog post on his Facebook page on at least a couple of occasions. Basically, he argues that Facebook needs the news feed to be a good user experience, and that they can’t possibly show allContinue reading »